How to Make It Easier to Come Up With a Business Name

What will my business name represent?

Your business name will help to segment you from your competitors and reinforce what your company image is. Think about your brand positioning and what your line of business is and then work towards choosing a business name. For instance, Apple choose their name to stand out from names like IBM and NEC. Look for a name that supports your brand, what is your brands focus and strategy, how do you want to be perceived and what will you tone of voice be… warm, approachable, different, human, and a little quirky maybe?

I do not want to limit my company name

Do not choose a name that restricts your business profiling in the future, stopping expansion of product lines or expanding to new locations. It could be a good name to start a business but does it have longevity and will it travel. In years to come you could end up with costly rebranding exercises if you restrict your company name.

Does my company name make sense for my business?

A company name needs to show what you are about and what your products and services are. For example Lawn & Order, is a good name for a landscaping business because it gets people’s attention and clearly relates to the company’s services.

Is the company name easy to remember?

The shorter the name the better and avoid the use of hyphens and other ‘special’ characters. Acronyms can also cause a problem for people too as not everyone will understand. A great point to remember, dependent on the first letter of your business will be where your business is printed in business directories, do you want to be at the beginning with the letter A or be at the end with the letter Z.

Brand identity for a company or product think simple and straightforward – its back in style and costs less to put together.

Can people spell our business name?

Why would you want a brand name that people would not be able to spell? Think about your first name and surname, how many times do you have to spell it to people? Your company name will be your website address, social media address and many more so the easier to spell the better and the shorter the better. Why would you want a brand name that creates upset in trying to spell it correctly which will result in lost traffic to website and social media resulting in less customers?

How will potential customers first see your business name?

Marketing experts believe that there are exceptions to the ‘easy to spell’ rule especially if customers are most likely to see your business name first in print or online. For example the business name Zulily.co.uk, an online company offering daily deals for mum, babies and children. From hearing that name, you may not know instantly what the company was or did, but with the company’s marketing campaigns has meant more consumers are beginning to recognise the company name. The good result here is that the unusual sound and spelling of the company name has helped them create a distinctive brand identity.

Does the business name sound catchy, is it easy to pronounce?

The sound of a business name is important, be sure that all your customers will be able to say the company name easily. “It is a hard fact that people are able to spell, pronounce and remember names that they are familiar with,” for instance Apple, Virgin, Orange, which are all strong brand names. Business names that do not mean anything can be an expensive exercise in marketing.

Is your name meaningful only to yourself?

A business name with personal meaning will mean nothing to your brand and you will not be there to explain it when people come across your business. A business name needs to mean something and words spelt backwards or in another language will not work.

Is the name visually appealing?

How will your logo look? What will it look like on an advertisement, or even a billboard? Think about the line and balance of the lettering, is there to bold lettering for some of the words or all the same, will the logo move into the wording. For instance, Volvo has a great brand albeit plain lettering and consistent there are no low hanging letters. Look at familiar large brands for idea’s and get your designer to mock at least half a dozen for consideration. Once the designs are put together try to pull together a number of people to get feedback on the designs – do they see a brand or do they see just a name? It’s always great to receive feedback that isn’t close to the company name as you will be.

Essential Tips For Choosing Your Business Name

Choosing a business name is something that many new business owners approach far too casually. This is an important decision in the life of your business.

Tips For Choosing Your Business Name

These tips should help you in the process of choosing your business name:

1. Don’t Pick a Long or Confusing Name. You want potential customers to be able to remember the name, spell the name, and associate the name with your business. Don’t choose a name that is too long, contains unusual spelling, or causes confusion about your business.

2. Is the Name Available? Obviously, if the name you are considering is already in use, you’ll need to choose a different name.

This can be difficult to determine, because in the United States each state has its own procedures for registering business names, and the federal government can be involved as well through its trademark and trade name registration laws.

If you are concerned about international rights to the name, that’s beyond the scope of this article. That can be extremely complicated and you’ll need professional advice.

A quick “seat-of-the-pants” approach is to begin by doing a search engine query for the name and see what comes up. If you see other businesses using the name or products with the same name, you’d be well advised to find a different name.

If you will operate in only one or a few states in the United States, you can go to the website of the state(s) in question and search the available name list.

For most states, this will be found in the business or entity section of the state’s Secretary of State, or it comparable office. Again, hit the search engines and search your state’s name and “business names.” That should get you to the state’s database of names where you can see if your name is available for registration.

Five Characteristics of Great Business Names and Five Popular Trends to Avoid

Deciding on a name is one of the most exciting parts of starting up a business.

The only problem with choosing the name of your business is that so much rides on your business name. It’s a little like choosing a name for your baby. A little like? Make that a lot like! It’s no easier choosing a name for your business than it is choosing a name for your baby.

What’s in a business name? You want it to be everything. Sadly, many business names are nothing. Deciding on a great business name takes time. It takes thought. Moreover, getting it wrong could spell disaster for your business. Getting it right, however, will give customers a reason to hire you, connect you to your niche market, and save you thousands of marketing dollars.

You want your business name to have a big impact on people. This, in turn, will have a big effect on your market. A name that’s too far out may make it difficult to brand. A name that’s too generic and common is easily ignored. Naming your business “Sarah’s Cookies” may make all the sense in the world to you. In most cases, however, your own name means very little to your customers because it says nothing memorable or of distinction.

The key to picking a great name for your business is to make it memorable. Make it distinctive. Don’t make it silly or cute. Your name should reflect your market niche and identity and be able to reach your customer base easily. So don’t mess it up!

Top Five Characteristics of a Great Business Name

1. It’s short.

2. It’s specific and reflects a specialized business: Jiffy Lube, Home Depot.

3. It’s unique. Consider using words that are not in the dictionary: Alkamae, Google, Squidoo.

4. It’s creative. Don’t copy, borrow, or modify existing famous brand names. Got Milk? has its own branding. Leave Victoria’s Secret to Victoria.

5. It’s an easy name to say, spell, and remember. Use proper English construction so that when put in a sentence, it will work: “I just purchased a book from Amazon.”

Five Popular Business Naming Trends to Avoid

1. Don’t abbreviate your business name. Though it may make communication and correspondence easier, acronyms are sterile.

2. Avoid anything that ends in “global”, enterprise”, or “Inc.” They’re passé.

3. Avoid using your own name. Build your brand on your company, not on your name. That way, if you decide to sell your company one day, it will be easier to sell.

4. Don’t hyphenate your business name. It makes remembering and writing it difficult. Plus, a hyphenated web name is hard to read.

5. Avoid geographical names unless you’re trying to create a strong local affinity. The name “Willow Oak Center for Arts and Learning at Robertson County” works because this is a business targeted specifically for Robertson County in Tennessee.

Once you’ve found your name, consider trademarking it through the U.S. Patent and Trademark Office and registering it through the Secretary of State offices. If your business operates on the Internet, be aware that domain names are not registered through state or local government, so just registering them at domain registration sites is not enough to protect your great business name.

There is more to naming your business than just coming up with something that sounds good, is clever, or you just happen to like. Naming your business is a serious matter. Your business name reflects your image, your brand, and your position in the marketplace. Because your business name is crucial to your overall branding success and marketing efforts, make your business name count.

Make it great!

The Business Realm – How a Business Plan Can Help Your Success

They say; neglecting to arrange, is wanting to fizzle! An arrangement is the thing that you require with a specific end goal to prevail in life. Passing by the stream may appear like an advantageous alternative at in the first place, yet when you make sense of that you have not arranged already for the difficulties life tosses at you, disappointment may be unavoidable.

Also, for a business, making and actualizing a strategy for success is a noteworthy reason of getting by in the aggressive market of the 21st Century. Be that as it may, most business people or firms are not appropriately acquainted with why they require a marketable strategy. Give us a chance to discuss the significance of an arrangement, for existing and in addition new organizations, today.

The Importance of a Business Plan:

Mapping the Future:

One of the most compelling motivations you require an arrangement is that it helps you in get ready for what’s to come. You can set objectives, create strategies to accomplish and set a statement of purpose for your business. This helps you to set your business in good shape.

Building the Foundation:

A marketable strategy helps in building the establishment of an organization. You have a point by point synopsis of what you have to take after and how you will maintain your business. When you know the way you need to maintain a business, the rest turns out to be very simple.

Customary Performance Check:

Making an arrangement can help you in keeping the customary execution of your business under tight restraints and changing your operational strategies as needs be.

Secure Funding:

One of the fundamental reasons why optimistic organizations manufacture an arrangement is on account of it is a safe approach to secure your subsidizing. You can compute the past spending, plunging your assets on various assignments and take out a gauge of what you will gain later on.

What Kind of Business Plan Do You Need?

There are fundamentally two sorts of organizations – one which as of now exists and a recently settled. For a recently began business, the most ideal approach to build up an arrangement is to go for a one-page strategy for success.

A hearty and nitty gritty arrangement will simply take your consideration of the other imperative things you have to deal with in the underlying start-up stage, for instance, promoting procedures.

Then again, a current business needs to draw out how they performed in the past and afterward fabricate an itemized get ready for the future, with a dream to accomplish a goal.